> ## Documentation Index
> Fetch the complete documentation index at: https://docs.safidata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Persona Generator

> Automatically generate audience personas from your survey responses.

<Frame>
  <img src="https://mintcdn.com/safi-01cb4864/OkRIoje7Hd0I5yL1/images/persona-generator.png?fit=max&auto=format&n=OkRIoje7Hd0I5yL1&q=85&s=8da7cb24b03985389999393217d0069f" alt="Persona Generator" width="3024" height="1714" data-path="images/persona-generator.png" />
</Frame>

## Overview

The Persona Generator analyses all of your survey responses and automatically creates a set of distinct audience personas - archetypal profiles that represent the different types of people in your dataset.

This is particularly useful for product teams, marketers, and researchers who want to communicate findings to stakeholders in a concrete, human way.

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## How It Works

When you click **Generate Personas**, Safi Data's AI reads all transcripts and clusters respondents into groups based on shared attitudes, behaviours, and characteristics. Each group is turned into a persona with:

* **A name and archetype** — e.g. *"The Cautious Saver"* or *"The Aspirational Urban Professional"*
* **A short bio** — a paragraph describing who this person is, what they value, and how they behave
* **Answers summarized** — a bar graph summarizing their responses per question

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## Generating Personas

1. Open a completed or live survey
2. Click the **Persona Generator** tab
3. Click **Generate Personas**
4. Wait 30–60 seconds while the AI processes your transcripts
5. Review the generated personas

You can regenerate personas at any time — for example, after more responses have come in, or if you want to explore a different clustering of your data.

<Note>
  Persona generation requires at least 10 completed responses to produce meaningful clusters. For richer, more differentiated personas, we recommend 30+ responses.
</Note>

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## Editing Personas

AI-generated personas are a starting point. You can edit any persona directly:

1. Click the **Edit** icon on a persona card
2. Update the name, bio, characteristics, or quotes
3. Click **Save**

Edited personas are saved to your survey and will not be overwritten when you regenerate.

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